Whether it is an e-commerce store, a lifestyle business, or a passion project, startup businesses need to be visible as soon as possible. Once you have your business plan, your funding, and your product, it’s time for the fun to begin. Here is what you need to make your startup visible.
SEO optimized websites have always been a vital element of a digital marketing strategy, but the way a website is optimizied changes over time. Each year, major search engines like Google release algorithm updates with a different emphasis on metrics and ranking factors.
Some elements will always be relevant such as keywords, on-page SEO and off-page SEO. Linking strategies are also important to create content hubs
and build authority in a sector. With the advent of AI content, ithe content needs
to be written for humans and add value.
Social Media Marketing
Visibility is crucial for startup businesses in every sector, but an SEO content strategy takes time to gain traction. Even with the best content strategy in place it still takes around three months for the website to be indexed. In the interim, you can utilize the power of social media marketing.Social media is a powerful way of reaching a target audience through paid and organic search. PPC ads can be optimized for your
target audience on social media channels, content marketing and influencer marketing are also great for creating visibility and selling products.
Any business can benefit from social media, but it’s especially useful for startups. Using major social media channels like Facebook, Instagram, and Linkedin is the best way to build brand awareness and communicate with your target audience. Start with a Facebook business page.
If you are in the process of kickstarting your business, don’t delay with your content marketing strategy. As mentioned, it takes at least three months for the content to rank on search engines and customers to find you through relevant keywords - so start the content marketing right away. Some startups might be interested in using ChatGPT to create content. There is nothing wrong with using the power of AI to create your SEO content, but it’s important that the content is edited for a human audience, the stats are fact-checked, and it includes personalized content.
Email marketing is another powerful marketing strategy that should be implemented as soon as possible. GDPR rules brought in during the 2010s have prevented spam emailing tactics - most would agree this is for the best - so you will need to think about how to gather your email lists. One way is to offer high-quality, valuable, honest, and insightful content on your website that is worth reading - your customers will naturally want content updates and sign up to your list. Also consider gated content, courses, and educational materials. Try personalising the emails.
Digital advertising is a broad term that includes all of the strategies above and more, but one thing we haven’t covered yet is digital ads for Google and Facebook. Google and Facebook use the same model of advertising; they use keywords and paid ads to make businesses visible.
The digital ads are paid, but they also work very well. These digital ads ask you to input keywords and create the ad you want your customers to see. When a prospect clicks on the ad, you will be charged, meaning are charged, but only for any clicked ads making advertising more efficient.