How is your content strategy these days? Do you find yourself falling behind due to other revenue-building priorities? If so, it might be time to outsource your content and make sure you get the best value from your business website. There’s no doubt about it, content marketing increases revenue, which is why over 60% of marketers measure their success through sales.
Let’s face it creating content takes time, especially if you want quality content that helps your business to rank better and improve your visibility online. The trouble is that the majority of businesses - especially smaller businesses - don’t have time to dedicate to content creation.
However, content creation is integral to growing your business, so how do you square the circle? Outsourcing content is the answer. When you partner with professional writers you receive high-quality content that aligns with your brand and business goals without the effort.
It takes time for the search engine algorithm to pick up new content and rank it! That’s why you need to publish your content regularly. Again, if you spend most of your time creating content you don’t have any left for marketing it. Marketing content is just as important as creating it.
Partnering with a professional content creator allows you to turn your efforts toward marketing the content to get the most out of it. Although content is a slow burn in relation to the search engine; there are ways to make it work for you in the short term too - especially on social media.
Sure, you could head over to Upwork, Fiverr, or Freelancer, and outsource your content today, the trouble is you don’t always receive the best service. Why waste time and revenue partnering with an unknown freelancer from a platform when you can outsource work to a reliable agency.
Content marketing agencies vet their content creators so you can rely on the standard of content for your business. You can even decide whether you want content that speaks to your brand, or something a bit more leftfield to create interest in a product on your social channels.
One of the advantages of using different freelancers is the variety of styles and viewpoints you receive. Although this will suit some more than others, unique content angles can help you stand out in your niche and open the door to new keywords to support your company profile.
A content strategy can become a bit tired after a while and you might want a different angle on your business, your products, and your services. If you have keywords that you rank for already, why not look at where you can add value with long-tail keywords as well with new angles.
Outsourcing content also provides new opportunities for content creation. Of course, SEO articles are what you spend most of your time on, but you can outsource other content too such as social media posts, email newsletters, e-books, and transcripts for video content.