Everyone has heard of evergreen trees, but evergreen content might not be so familiar. Like the trees, evergreen content stays fresh and relevant regardless of the year or season. By far, this is the best content to have for your business, as it delivers excellent short and long-term results.
When you publish a piece of content on your website packed with the best keywords for your business, it can take some time for the search engines crawlers to find it and index it. This process can take between a few days and a few months, so you need relevant content.
It’s fine to stay up-to-date with global events and cultural trends, but when articles are dated in some way, it means they are less relevant in the long term. This is bad news for your SEO strategy. Evergreen content always stays fresh and relevant online and continues to add value.
Isn’t all content online evergreen? After all, blogs posts and articles stay there forever, so what makes evergreen content different? Well, that’s like saying all trees are the same when clearly some stay green throughout the year, while others don’t. It’s the same with online content.
Most of the content on the internet is not evergreen; that’s because it covers trends and current affairs. News articles have a very short shelf life because they are only relevant for a few days, then no one is interested. Evergreen content has no expiration date and adds long-term value.
Evergreen content is always valuable on the internet; let’s say someone is searching for a way to prevent soya milk from curdling in coffee (this problem is not going away anytime soon), so an article with a quality answer to the issue will be relevant today and for many years to come.
That’s only the beginning! When you combine quality evergreen content with popular keywords for your business, you have a powerful marketing strategy that will drive your business for many years; well-optimized content is available through SEO services such as Evergreen Content.
The best examples of evergreen content writing on the internet are websites such as Wikipedia, About, and eHow; these are popular Google SEO websites because they have strong domain authority. This is partly due to the high-quality content writing they have and quality backlinks.
If you want to create a piece of evergreen content for your business, choose a topic that stays relevant to customers but is also relevant to your domain. Write an article for a beginner, not an expert, and avoid technical language. Also, narrow your topic and SEO marketing campaign.
If you need high-quality SEO articles to reach new clients, Evergreen Content is an excellent choice. Simply select a product from our services page and invite us to view your domain. We can discuss that options with you on topics and outcomes for your SEO marketing campaign.